WE ARE ROUGE ASIA

HONG KONG   SHANGHAI   SINGAPORE

WE ARE

ROUGE ASIA

ROUGE was founded in Hong Kong in 2015 by Frenchman Saoud Maherzi, former managing partner of celebrated Parisian restaurant Darling’s, and founder of French events agency Caprice Groupe. Saoud was soon joined by Creative Director Louis Chon, a specialist in venue concept and design.
ROUGE opened in Shanghai in 2018 and Singapore in 2020.

One of the fastest-growing creative studio and event production agencies in the region, ROUGE is known for its luxury brand events and large-scale productions. ROUGE specialises in selecting and customising unique and exclusive venues for the most prestigious brands, developing innovative event concepts, and creating engaging retail experiences.

Dedicated to broadening experiences and giving a sense of uniqueness, ROUGE services include audiovisual production, interactive installations, and both large-scale and boutique exhibition structures. In addition to tailor-made events and experiences in exclusive venues, ROUGE develops interior designs for restaurants and bars.

WE DESIGN

POP-UPS & VISUAL MERCHANDISING

WE DESIGN

POP-UPS & VISUAL MERCHANDISING

The environment takes the consumer to the heart of a brand’s values and builds enduring relationships. We create temporary or permanent spaces where customers are happy to stop by and to buy. Our team of architects and interior designers design innovative and bespoke spaces for our client’s products to boost customer engagement.

Listeners and storytellers, we put our client’s values, vision and wishes at the centre and we adapt the brand and the products storytelling according to the space circumstances. Dedicated to broadening experiences and giving a sense of uniqueness, our services include audiovisual production, interactive installations, and both large-scale and boutique exhibition structures.

WE CREATE

EVENTS CONCEPT & DESIGN

WE CREATE

EVENTS CONCEPT & DESIGN

ROUGE creates innovative event concepts and develops engaging, purposeful and impactful experiences. We shape and bring to life our clients’ vision and design tailor-made events. We believe in brand storytelling and we create stories to engage with customers and to connect them with the brand. We create, organise and produce cocktails, secret dinners, launches, media and VIP events…

WE HOST

YOUR EVENT IN OUR EXCLUSIVE VENUES

WE HOST

EXCLUSIVE VENUE

A sister company of ROUGE, EXCLUSIVE VENUE is the only agency in Hong Kong, Shanghai and Singapore that selects and connects unique and exclusive venues with luxury brands and corporate clients. Each of our venues tells a story, with unique architecture and ambience to suit the most diverse and memorable events.

From prestigious villas, apartments, rooftops, to art galleries, factories, museums and restaurants, EXCLUSIVE VENUE selects for their clients unique, privileged and atypical venues hidden from the public eyes, to transform events into unforgettable experiences.

WE ARE TRUSTED

BY OUR CLIENTS

SOME REFERENCES

MEET OUR TEAM

SAOUD
MAHERZI

CEO
& Founder

 

After having founded and managed the restaurant Darling’s in Paris from 2007 to 2010, Saoud specialised in event consulting for various restaurant chains and created his events agency Caprice Groupe in France.

After 5 years of development, he moved to Hong Kong in 2015 to bring a new way of experiencing events, based on the combination of exclusive venues and atypical concepts.

He founded ROUGE and its sister company Exclusive Venue first in Hong Kong, then in Shanghai and Singapore and is planning to expand in other cities.

EMILIE
EL JAOUHARI

Chief Operating
Officer

 

Emilie has worked in Paris, the Middle East and Asia. Her initial background was in book publishing. She has been Sales & Marketing Director in major book publishing companies in Paris (Editions Plon), then in Dubai (Motivate Publishing) where she also organised fundraising events for MSF (Doctors without Borders).

In Hong Kong since 2016, she has been overseeing the operations at ROUGE and Exclusive Venue and she is always going the extra mile for the clients.

LOUIS
CHON

Creative Director
& Partner

 

After having worked as a scenographer for contemporary arts in France, Louis moved to Asia in 2010. In Shanghai and Hong Kong, he has worked with the biggest international interior and creative agencies, winning several international awards.

After years in agencies and with a strong luxury background, Louis decided to create his own design studio specialized in interior design for bars and restaurants and he partnered with Saoud to create Rouge and be the Creative Director.

AMY
MAK

Project
Manager

 

Born and educated in the UK, Amy moved to Hong Kong in 2011 and helped launch and develop several companies in the entertainment, media and events sector.

With a diverse profile of clients and successful event projects including music and pool parties, corporate functions, conferences, product launch events and music festivals, Amy brings fresh perspectives onto each project. With Rouge since 2019, her expertise and connections ensure that the projects are managed and executed successfully.

WE WOULD LOVE

TO HEAR FROM YOU

CONTACT US

OFFICES

HONG KONG
SHANGHAI
SINGAPORE

[email protected]

+852 6504 8039

Chinachem Hollywood Center, 2103, 21/F
1-13 Hollywood Road
Central, Hong Kong